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How to Improve Account Based Marketing: Fixing the 5 Most Common Failures
Account-based marketing (ABM) is a game-changer for targeting high-value accounts, but common pitfalls can hinder success. This guide tackles top challenges—like misaligned teams, poor account selection, weak personalization, and inaccurate intent data—and offers actionable strategies on how to improve account-based marketing for measurable results.
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How Marketing Leaders Can Drive Growth Through Market Research in 2025
From brand building to powering Account-Based Marketing, market research has the potential to be a key growth driver for B2B SaaS companies. Find out 6 actionable takeaways in this blog to leverage market research to build brand awareness and create pipeline.